Published Date: 2nd October 2024
We recently caught up with Amanda King at NZ Post, who, less than two years ago, was a Senior Communications Advisor and is now an Organisational Development Lead. With Communications job opportunities significantly reduced in these challenging times, I thought you’d be interested in hearing the story of her successful career transition. With Amanda’s comms background, who better to tell the story than Amanda herself?
Please give us a brief overview of your communications career and the areas of communications that you enjoy the most.
I’ve worked in communications-related roles for most of my career. At school and university, I studied Arts – majoring in English and Film and Media. I’ve always loved telling stories and writing, so I was delighted to begin a career in communications. I started out in Central Government in 2008 in a graduate Communications Adviser role for 18 months, dabbling in writing, editing, planning and media monitoring and analysis. But my first role was cut short when I was made redundant along with the rest of our team as part of wider government funding cuts and a focus on reducing ‘spin doctors’ in the public service.
The Wellington comms market in early 2010 was not great for a ‘new-to-role’ adviser, so I took the opportunity to travel for a few months and then move to Melbourne, where I quickly got a role at the Department of Primary Industries. This was a major career moment for me and where I figured out what I could handle in terms of the unexpected. I went straight into supporting comms for a major Biosecurity incident (locust plague anyone?) for a year, which required travelling around rural Victoria. It was a high-profile campaign, and I worked with the most amazing leaders who supported me to learn on the job. After the plague, I moved on to a variety of contract roles at the DPI, where I gained experience in media, social media, and internal communications.
I then travelled again for six months and moved to London, where I worked for a large Cancer Support charity for four years – progressing from a Senior Strategic Comms Adviser to the Strategic Comms Manager, leading a team including internal comms. I’ve always had a passion for connecting and engaging with an internal audience as an advocate for the brand and reputation of a business. I left the UK for a bit more travel (there’s a theme here…) to return to New Zealand, where I took on the role of Comms Manager at a Crown entity leading a small team. In this role, I gained more experience in external comms, including media and stakeholder engagement and marketing campaign activity, as well as great exposure to how the Board operate and the wider government and political landscape.
My role was disestablished while I was on parental leave, so I took the opportunity to reassess my new situation as a working parent and chose to return to a Senior Comms Adviser role. I joined NZ Post 4 days a week when my daughter was one – six weeks later, COVID hit. NZ Post, like many companies, went through major disruption. Comms needed to play a key role in connecting our people, helping them feel supported and safe and clear on what was happening, when, and why. I got exposure to many parts of the business through months of incident calls – it was a critical experience for me in terms of learning about our business and building relationships with many teams and leaders in a high-pressure environment.
Looking back, those massive learning curves of new roles, new countries, and life changes exposed me to being uncomfortable. It’s helped build some resilience in myself and my approach to managing ambiguity and change, with some confidence that it will eventually be ok and that I will be able to navigate a different path.
I’ve gone through two rounds of redundancy, and it’s not a nice experience – but it has made me stronger and made me clearer on what it is that I can contribute to make things happen and make a difference. I’ve learned I like big organisations, I like to work as part of a team, and I like to create and make things that help and support people to achieve more. That has translated well into my work in the People space.
How did the job offer for a completely different specialisation come about?
Three years (and another round of parental leave) later, our General Manager for Talent from the People team observed some work I was doing to explore how we best attract business owners to a new model we were looking to test in our delivery network. He was looking to fill a role focused on Talent Management for 12 months. He approached me to see if I’d be interested in applying for a secondment as he believed I had the right transferable skills to set me up for success in that role.
What was your initial reaction to the proposed change?
Initially, I wasn’t interested, and I didn’t think I had any of the right skills. I didn’t understand what talent management meant…so I started to explore the opportunity. I read. I listened to podcasts. I found companies and case studies that were doing interesting stuff in the space. I spoke with colleagues who had exposure to the field from previous workplaces and from within my company. I met with our Chief People Officer, with two other People GMs and I leaned on my networks to get an understanding of what was possible.
What made you decide to make your career move?
After a lot of talking and researching, I decided to get over myself and thought – ‘what’s the worst that can happen from taking on an opportunity to learn something new?’ I figured if someone was telling me they saw some potential in me to try something different and that I could do it and be supported to do it – then why not give it a go? So, I applied, interviewed and was successful in the secondment application. Nine months later, I applied for a permanent role in the People Experience team and am now an Organisational Development Lead.
How have your skills in comms benefited your role in OD?
There are loads of skills I’ve mastered through a career in comms that have helped me in this role.
Comms has always helped me stay curious – and that helps when approaching anything new.
Being able to articulate a solid vision, execute a strategy and bring people along on the journey are also key skills I’ve learned through comms.
Going back to the basics of a good comms plan was a helpful starting point for working out my direction e.g. - defining the context (problem and opportunity), the organisational objectives, the key audiences, risks and issues and then following through on the delivery of a plan.
Instigating new research and looking for existing evidence to help explore a problem and figure out where to go next is another great carryover from my comms days.
I found my collaboration and relationship-building skills to be well-utilised in my new role. As a comms adviser, I could spot things that needed to be joined up – teams that needed to be engaged and brought in, and I made that happen.
In addition to comms skills – I’ve realised that working on myself also plays a big role. So, keeping my mindset open and focused on learning and growth has helped me deal with setbacks and remain optimistic about the future. Being able to learn and apply that to new situations is a great skill to master, and change is a good opportunity to put that into practice.
You need to work hard, though, to push through everything you need to learn – 18 months into this role, I look back and can’t believe what I’ve been able to do and what I’ve learned, and I’ve taken some big breaks to rest my brain so I can keep going.
What do you love most about your role in OD?
I feel that OD has really played to my strengths. I’m a very positive person, and I love to explore problems and design solutions that focus on helping others realise their potential. I get to support leaders in considering how they can get the best out of their teams and each other. And I get to be creative in my messaging and delivery to bring the work to life across NZ Post. So much of what I do is about story-telling and helping people understand what great looks like.
What challenges did you experience with the change and how did you overcome them?
I felt imposter syndrome very quickly. Would people be questioning why I’m in the role all the time? I had a very supportive leader who coached me through this transition, and I don’t think I would have had or taken the opportunity without someone observing me in action and knowing what I was capable of.
Another change I’ve had to adjust to is setting the work plan and then delivering that – the role covers strategy and design as well as delivery, but I’m the subject matter expert. In comms, there’s often a team working on something that needs comms support that you can bounce off. In my role, I’m often bouncing with myself, which can be tricky and a bit lonely. I’ve started to approach people from other companies as well as my peers in the People and OD team to ensure I create a community of practice.
Any advice to others who may be looking to make a change?
Look at what your strengths are and become really good at making those show up in how you interact with others and the work you produce. Reflect on your own career highs and lows and think about what roles you’ve done that have made you feel great and why – and what roles made you feel like you weren’t and why. Get feedback from multiple sources about where you can improve and what they think you’d be good at to get some data points to help you navigate possible options. I’ve really enjoyed a UK-based company called Amazing If, who wrote the Squiggly Career – that book and their podcasts and materials are awesome for considering where you could go in your own career.
Career change inspiration
Amanda King’s journey is a powerful reminder of the value of transferable skills, resilience and embracing change. By staying curious, tapping into her communications expertise and maintaining a growth mindset, she successfully transitioned into a new field. Her story encourages professionals to reflect on their strengths, embrace opportunities for growth – and remain open to unexpected career paths.
If you are currently treading a career change path or are considering your next steps, or already know what you want in your next role, get in touch with the Beyond Recruitment team today – we’d love to help you.
